Project Description

We designed and provided a fully automatic social media photobooth with our own white label iPad app for instant publishing for the launch party for Adidas Athletics ZNE Hoodie at KITH in New York City. Following on other work that we had done for Adidas with Kamp Grizzly this system was fully automatic and generated finished clips ready for email and social media in less than 15 seconds. The idea was to create imagery that complemented Adidas' "Find Focus" tag-line marketing concept for the ZNE hoodie. Working from a concept developed by Kamp Grizzly, we used the incredibly fast focussing Sony A7RII controlled by our own software and coordinated with our own pre-programmed DMX lighting to create the effect of a camera searching for and finding focus over a series of 30 rapid fire still images.

Project Details

• Company:

  Adidas, Kamp Grizzly

• Categories:

  launch event photo booth / video booth

• Date:

  7 September, 2016

• Details:

  photo booth, automatic camera, social media, iPad app, DMX lighting, automatic post-processing

• Website:

  adidas.com
  kampgrizzly.com